Switching to a more eco-friendly form of packaging is something every business should attempt – and not just for the ecological benefits that arise from a range of packaging solutions that don’t harm the environment.

These other holistic benefits can improve your business’s fortunes in the long run in ways you might not have thought about. In this post courtesy of industry experts Kendon Packaging, we’ll run through what these benefits are and how you can harness them, no matter the scale of your operation.

Positive PR

In light of concerning news stories regarding the state of the world’s oceans, there’s more and more pressure on businesses to switch to more eco-friendly options with regards to packaging. Making this switch is a savvy move for businesses looking to net a positive news story or two in the current commerce climate, but it comes with a certain degree of risk.

If you organise a press release celebrating an eco-friendly switch, it’s important to make sure that you’re backing up your statements properly, lest you be accused of ‘greenwashing’ – i.e making it look like you’ve become more eco-friendly than you actually are. This could be a disaster for your public image, so check, check and double check your company’s eco credentials before letting the wider world know all about it.

Stay ahead of legislation

Governments are under pressure to introduce more restrictive legislation due to the plastic crisis in the oceans. Single-use plastic straws, in particular, are in the crosshairs of politicians amongst other non-biodegradable items. It’s not too difficult to imagine a future in which most non-recyclable or non-biodegradable materials are banned, which would cause a lot of headaches for just about every industry, not to mention a boom for expensive business consultants.

Getting ahead of the curve and future-proofing your packaging output is a benefit of adopting eco-friendly packaging. You’ll end up saving money in the future once this highly probable legislation is put into action, which will give your business a key advantage amongst less savvy competitors.

Attract a new clientele

Eco-friendly packaging attracts eco-friendly people – that’s a fact. If you’re looking for new avenues to explore in your business, then switching your packaging in this way might be a way to achieve this.

For example, food vendors at popular music festivals such as Glastonbury are banned from using any other type of packaging except biodegradable options. A festival such as this isn’t just a great place to see some music – it’s also a captive audience of 250,000 eco-conscious people that could become loyal customers after eating your food.

Ultimately, the switch to more eco-friendly ways of living is something the whole world will have to do at some point. Steering your business away from unsustainable practices and towards a more harmonious relationship with the world at large is a no-brainer, you just need to be meticulous in your planning and execution.

If every business moved in this way, the world would be a much better place to live in.

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