Most business owners and marketing directors have heard of Search Engine Optimisation (SEO). But do you know how an SEO company can help you?
Companies like Elevate UK provide professional SEO services in London and they do so much more than just add content to your website. Here is an idea of what these types of companies can do for you and your business.
- Increase your online visibility – Industry research suggests that around 75% of customers don’t scroll past the first page of google. This of course means that if your company is located on these later pages that you could be missing out on potential business. An SEO company can help you achieve the criteria for Google’s search algorithm to move you up the search results.
- Functionality is key – An SEO company can help with the functionality of your website helping to make it more accessible and easier to navigate for your customers and prospects. It is thought that as much as 50% of potential sales are lost because people can not easily find the content they are looking for. That is a lot of sales to be losing just solely because the functionality and ease of navigating the website isn’t as good as it could be.
- Increase inbound traffic – By improving your position in the search results you will increase the number of people who see your website and then click on your site.
- Customer knowledge – your website can provide you with so much more than just a shop window or a visual representation of what it is that you do. Customers visiting your site leave behind a footprint of their activity and analytics tools such as google analytics allow you to uncover some of that activity. It can help you build up a profile of your customers which can then inform any of the marketing activity that you undertake and it can also help you identify the areas of your website that people perhaps visit the most , where they spend most of their time and perhaps those pages that are receiving less traffic so you can adjust an elements that you may wish to.
That is just a few ways that an SEO company can help you not only improve your visibility but also increase your potential for sales and reduce the number of customers who click off your website before making a sale or completing whatever action it is that you are wanting them to. Click the web link today and make the most of SEO.