In an ideal world, nobody would ever need to borrow money from a bank or a financial institution to grow their business. Entrepreneurs would always have a sufficient amount of funds at their disposal, and whenever a new opportunity arose that required additional investment, they could carry it out by simply withdrawing the necessary sums from their bank accounts.
Unfortunately, that’s not the world we live in!
Small business owners often need a cash injection to grow their business, and in that regard, finding a business finance provider may be the best solution. However, nobody wants to pay more interest on a loan than they need to. While it is true that interest payments can be high, you should consider this problem from a different point of view.
The question you should ask yourself when applying for a business finance is: “Will the benefit that my company will obtain when using the borrowed money be greater than my interest payments?” If your answer is affirmative, then you can consider that your interest rate is fair. In which case, it’s a good idea to go ahead and borrow the money your company needs.
How can your company benefit from these business finances?
Buy new equipment
It is essential to update machinery and equipment you use in your business from time to time. If you use old tools and tools in poor condition, your productivity may decrease. In addition, you will giving your customers a bad impression of your company if they see you using old, unreliable and inefficient equipment.
But buying machinery can be expensive and therefore you need to invest a significant amount in advance. You can always ask your provider if they can provide your finance in monthly payments. If this is not possible, consider a commercial loan as your second best option. A loan can be the perfect solution when it comes to buying equipment. The new machinery can boost your income and profits, and you can use the extra money you generate to pay off the loan.
Pay your suppliers early and take advantage of discounts
Do you know the term “2/10 NET 30?” It is a form of payment offered by many suppliers, and it has many advantages. It means that if you pay within ten days of your purchase, you can get a 2% discount. The other option you have is to pay the total amount in 30 days.
Do the maths for yourself. It can sometimes make sense to get a loan to pay your suppliers ahead of time and get a discount.
Invest in marketing activities
The most effective way to grow your business is to sell more; that may sound simple but how will you achieve it? Good entrepreneurs know that a well-focused marketing campaign can boost their sales. But traditional marketing methods and even digital marketing require investment. A loan used for this purpose can be an excellent investment because it will generate additional sales.
Invest in technology
A relatively small expense in business technology systems can provide you with huge benefits. Consider buying a good POS (Point of Sale) system and a management system for your customer relations (Customer Relationship Management, or CRM for short) if you do not already have them. You will be surprised by the advantages that these tools can provide you.
Expand your business to other areas
With business loans, you can grow your business by expanding your geographic coverage. This does not necessarily mean that you open a new office or a new location, or that you rent an additional warehouse for your products. You can expand your business by expanding the radius of your potential customers, targeting clients in a nearby location through ads in the appropriate media. You can also launch an online advertising campaign aimed at a larger audience.
Add new lines to your product range
This technique to grow your business is based on the strengths you already have. Let’s say that you already have a group of loyal customers who buy your goods regularly: Is there a new product or service that you can offer them? The advantage you have is that your customers already know you and trust your services. However, that does not mean you are going to succeed if what you do is offer them a lower quality product or one that does not meet their requirements.
Set up or improve your company’s website
If your company does not have a website, it’s time for you to build one. Small businesses with an online presence have more credibility and reach than companies that do not appear in a Google search. The money you spend on digital marketing and the improvement of your website can generate very high returns. If you do not have the money for this investment, business finances can be a great idea.
Preserve your seasonal business
Do you have a seasonal business? Or do you depend on a few significant clients? Do your most important clients sometimes fall behind with their payments?
In situations like these, it is common for a company to go through slow or low activity periods. Sales and therefore revenues may considerably decrease during certain months, However, you must continue to cover your fixed costs. You must pay salaries, utility bills, rent, and other administrative expenses. Business finances can help you meet your financial commitments. Once your business recovers, you can reimburse the amount borrowed.
Improve your product or service
A superior product or a better service can attract more customers. The investment you make to improve your product or service can help you get more customers and grow your business. Remember that you may not need drastic changes in the products you offer. Often, something as simple as a change in packaging or an improvement in only one particular aspect of your products can result in an increase in your sales.
Certain types of retail businesses need to stock up on inventory before the peak sales season arrives. If you do not want a customer to enter your store and leave because they do not find the right type, colour or size of the product they are looking for, this idea will work. Business loans can help you buy inventory to make sure your store is well stocked and able to make more sales.
In summary, there are many ways that financial assistance can help to grow your business. Going through the above list of suggestions is a great way to start thinking about how your company can grow and scale to the next level.