ENVY by definition means you’re chasing one thing… eager to be like one thing else. This has turn out to be a mainstay in companies as we speak… “We want to be like ABC Company only better.” When you may cease this pondering and motion, you may put your self on a path to actual success that others will envy!Copying another person means you assume they’re both higher or have one thing you do not have… and also you wish to be identical to them in a specific space. However copying somebody additionally means COMMODITIZATION… no matter your services or products. Changing into a commodity says you do the identical issues as your competitors… solely you attempt to do it sooner, cheaper, or considerably higher. In as we speak’s Web Financial system, increasingly firms are being commoditized and attempting to “one up” one another to maneuver to the highest of the heap.I consider this can be a LOSERS GAME.
It is one you may’t win… not less than not simply… and everybody else is taking part in it as properly which makes it much more tough to win. And even should you can win it for a second, there may be somebody ready within the wings to enter the market with decrease value construction and decrease costs or higher companies to take this spot away from you. It is an costly, disturbing, and low rewarding sport in enterprise as we speak.There may be an alternate… overlook about ENVYING YOUR COMPETITION and DO SOMETHING ENTIRELY DIFFERENT from them.The one factor that has been confirmed again and again to be extremely issue to beat out is an INCREDIBLY REMARKABLE AND MEMORABLE CUSTOMER EXPERIENCE. This cannot be commoditized as a result of YOU OWN IT in your individual particular approach. Another person can have an superior expertise as properly however it’s distinctive to them. It does not compete on worth or phrases or supply or some other commodity factor. It’s UNIQUE TO YOU!And once you create one thing that your CUSTOMERS ABSOLUTELY LOVE you win. They arrive again and so they inform all their pals about you and turn out to be your ADVOCATES. That is the way you win massive with out envying your competitors. Create your individual “wonderfulness” and ship this to your prospects in every part you do… by each worker… with ardour.THIS CAN’T BE COPIED… BUT CAN BE ENVIED.That is the trail to INDIVIDUALISM as a BRAND and one thing you personal… nobody else. It’s one thing that units you aside and will get folks TALKING ABOUT YOU as a substitute of your competitors. Now not will folks say, “Oh, they are just like so and so only they offer a little better price or a few more features, or something else.” NO, now they are saying, “They are unlike anyone else in the market I have experienced and I love working with them because they are completely different and really care about my experience and how I feel.”
That is the sport changer and what units you other than the “Envy Game” that’s tough, if not unattainable to win. Grow to be the one that’s envied… not the one which envies different companies. It will set your self other than everybody in your trade. That is the way you win as we speak in a really crowded, noisy, and extremely commoditized world.If you wish to be taught extra about what this seems to be like and the way among the finest firms on the earth do that, shoot me a message and I can share some extra issues with you to consider in your quest for uniqueness and non-envy!